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This is the autobiographical story of David Freud's accidental career in the City and how, after a bruising 20 years, he emerged as one of the most successful investment bankers of his generation. This is the inside story of some of the most interesting and controversial mega-deals of the period. He stayed at the sharp end of the business through his 20 year stint - conducting transactions in no fewer than 19 countries. Written with pace, humour and insight David Freud's lively account of his work and life in the City is as accessible to interested outsiders as it to those who have work there.
The introduction of Universal Credit arguably stands as the most far-reaching reform so far this century. Clashing Agendas is the traumatic inside story of how this simple concept became unimaginably complicated in execution, and then nearly self-destructed, told by David Freud, who was the Minister for Welfare Reform responsible for the transformation. David's initial welfare proposals in 2007, commissioned by the Labour Prime Minister Tony Blair in one of his last political initiatives, proved popular across all political parties. When the Conservatives came calling, David Freud accepted the job of reforming the system, initially in the shadow ministerial team and then in Government. His core motivation was to end the welfare trap, by which the legacy systems made it difficult for many people to free themselves from dependency on the state. This personal account reveals the complex interplay between politicians and civil servants - the true determinant of how Government really works. It concludes with his views both on future development of the welfare system and on how the UK Government might organise itself to introduce major system reforms more successfully in future.
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